Meet The Team

Owner

Daniel Zeuli

As the current owner of the company, Daniel Zeuli is at the helm of infusing old-fashioned values with modern techniques.

Daniel spent most of his college years painting alongside his grandfather, Tom Zeuli, which provided a rich backdrop for his leadership at the company. His academic pursuits led him to a Business degree from UW-Eau Claire, which he completed in 2024.

Balancing his responsibilities, Daniel played for the UW-Eau Claire football team for four years with Joe while growing the business.

In his free time, Daniel indulges in golf, hunting, and spending time with his family. 

Project Consultant

Joe Swanson

Joe Swanson is the first face many of our customers meet—and he makes that first impression count. As a Project Consultant at Zeuli Paint, Joe handles the estimating process with a focus on building trust, understanding each client’s unique goals, and making the experience genuinely enjoyable.
 

With a degree in business from UW–Eau Claire and a background as an all-conference tight end in the WIAC, Joe combines discipline, confidence, and great communication to guide homeowners through the early stages of their project.

He listens closely, asks the right questions, and tailors each proposal to match the client’s vision, budget, and priorities.
 

Whether it’s a small refresh or a full exterior transformation, Joe’s friendly, consultative approach helps clients feel informed, excited, and confident moving forward.

Production Manager

Braeden Neyens

Braeden is the engine behind our seamless project execution at Zeuli Paint. As our Production Manager, he ensures every job runs on time, on budget, and with excellence.

With a calm, steady presence and sharp attention to detail, Braeden leads our crews with confidence and care—keeping customers informed and satisfied every step of the way.
 

Outside of work, Braeden is a dedicated outdoorsman who finds peace and adventure in Wisconsin’s woods and waters.

Office Manager

Hannah Ayer

Hannah is the friendly voice behind the phone at Zeuli Paint, bringing warmth, organization, and
calm confidence to every conversation. As the first point of contact for new clients, she focuses
on the initial conversation and handles all scheduling—ensuring everyone is set up for a smooth
start.

With a strong background in administration and a natural talent for communication, Hannah
helps clients feel heard, supported, and in good hands from the very first call.

Outside of work, you’ll find her recharging in the outdoors—whether hiking a trail, exploring
somewhere new, or simply enjoying a quiet moment in nature.

Her mix of professionalism,
empathy, and genuine care makes her an essential part of the Zeuli Paint experience.

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Color Consultant

Bernadette Scharpen

Hi, I’m Bernadette!
 

Choosing the right color can be overwhelming — lighting, tone, and mood all change how it looks in your home. That’s where I come in.
 

With a background in Interior Design — including teaching for 10 years and working with Gabberts and Dayton Hudson Design Studio — I’ve spent my career helping people create spaces that feel right.
 

Through The Color Matters LLC, I partner with Zeuli Paint to provide color and design consultations that bring flow, harmony, and warmth to every home. My process starts by listening to your vision and ends with colors that truly fit your space and personality.
 

Because Zeuli Paint values your experience, projects over $3,000 include a free 90-minute color consultation — paid for by Zeuli Paint.
 

Let’s color together!

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Original Founder

Tom Zeuli

Tom Zeuli, the founder of Zeuli Paint, is now a consultant who occasionally participates in various jobs despite his retirement.

Having painted for the people of Hudson, WI, and its surrounding areas for over 40 years, his work goes beyond the company walls - Tom also served the city of Hudson as the Parks Director before his retirement and has been part of the Hudson Fire Department since 1978.

His deep reservoir of knowledge and his commitment to old-fashioned values have significantly shaped the company's ethos, an influence gratefully acknowledged by his grandson, Daniel.

An avid outdoorsman, Tom doesn't hang up his boots when off-duty; he's an enthusiastic cross-country skier and participates in the Birkebeiner every year. He also fishes and hunts whenever he can.